Fall/Winter 2012 Campaign
Find Your Edge – Boundless Traveler
August 2012,
Philippines – Wrangler leads you to explore a boundless adventure with
a new-found freedom and energy by introducing its new advertising campaign, “Find
Your Edge – Boundless Traveler” in the Fall/Winter of 2012.
The Boundless
Traveler demonstrates a free spirit on the open road who knows no boundaries.
It is about exploring, feeling alive, going on adventures, and embracing
unlimited possibilities.
The Wrangler
Fall/Winter 2012 campaign is the story of two people who travel together from
morning till night. Fuelled by the adrenalin rush of discovery, they are always
on the move and eager to explore their next destination with functional yet
edgy outfits for every journey.
It begins with the colors of sunrise –
a gradient of colors from red, orange to blue – inspiring the journey. Early
Risers travel in style and comfort with bright-colored tops and lightweight
denim bottoms, which evoke a modern vintage look. Layer with scarves and
jackets to serve as protection throughout the travel.
Modern, functional and utilitarian
outfits are the best companion on the way to the Boundless City. Throw on a
cape or a jacket, with details such as zips and strings, in navy blue, viridis
and biking red. Pair them with Wrangler’s packable reversible series, cargo
shorts, organic denim and acid wash jeans.
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As evening unfolds, neon lights start
to dominate the city at Midnight. It’s time to dress up, hit the road and party
with hints of metallic and shimmer to stand out from the crowd.
Anchored by its denim heritage,
Wrangler aims to create contemporary outdoor looks fit for travelers.
Check out the Wrangler Fall/Winter
2012 collection at Wrangler boutiques and leading department stores nationwide!
Here are some more photos of their campaign:
About Wrangler
Wrangler is one of the
biggest denim brands with hundred years of denim heritage. Founded in 1904,
Wrangler was originally named Blue Bell, and rooted as a work wear company
specializing in Overalls. In 1947, the name Wrangler was born, which means
“working cowboy”. Since then, Wrangler has delivered denim innovation and
authentic craftsmanship, and stayed true to its devotion to denim history.
For more information about Wrangler, please visit www.Wrangler-AP.com
Check them out also on Twitter and Facebook!
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