Fall/Winter 2012 Campaign
Find Your Edge – Boundless Traveler
August 2012, Philippines – Wrangler leads you to explore a boundless adventure with a new-found freedom and energy by introducing its new advertising campaign, “Find Your Edge – Boundless Traveler” in the Fall/Winter of 2012.
The Boundless Traveler demonstrates a free spirit on the open road who knows no boundaries. It is about exploring, feeling alive, going on adventures, and embracing unlimited possibilities.
The Wrangler Fall/Winter 2012 campaign is the story of two people who travel together from morning till night. Fuelled by the adrenalin rush of discovery, they are always on the move and eager to explore their next destination with functional yet edgy outfits for every journey.
It begins with the colors of sunrise – a gradient of colors from red, orange to blue – inspiring the journey. Early Risers travel in style and comfort with bright-colored tops and lightweight denim bottoms, which evoke a modern vintage look. Layer with scarves and jackets to serve as protection throughout the travel.
Modern, functional and utilitarian outfits are the best companion on the way to the Boundless City. Throw on a cape or a jacket, with details such as zips and strings, in navy blue, viridis and biking red. Pair them with Wrangler’s packable reversible series, cargo shorts, organic denim and acid wash jeans.
As evening unfolds, neon lights start to dominate the city at Midnight. It’s time to dress up, hit the road and party with hints of metallic and shimmer to stand out from the crowd.
Anchored by its denim heritage, Wrangler aims to create contemporary outdoor looks fit for travelers.
Check out the Wrangler Fall/Winter 2012 collection at Wrangler boutiques and leading department stores nationwide!
Here are some more photos of their campaign:
Wrangler is one of the biggest denim brands with hundred years of denim heritage. Founded in 1904, Wrangler was originally named Blue Bell, and rooted as a work wear company specializing in Overalls. In 1947, the name Wrangler was born, which means “working cowboy”. Since then, Wrangler has delivered denim innovation and authentic craftsmanship, and stayed true to its devotion to denim history.
For more information about Wrangler, please visit www.Wrangler-AP.com
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